Rômulo Gomes

Building mobile apps and the SaaS tools behind them

Founder at Beyond Analytics

99% of App Teams Use Analytics WrongMar 2026

They track outcomes — downloads, conversion rates, revenue. But if you're only tracking outcomes, you have no idea what's actually causing them.

I just logged in on the App Store Connect this morning and saw a brand-new dashboard...Mar 2026

More than 100 new metrics, new cohort capabilities, peer group benchmarks, and additional filters — Apple just quietly upgraded App Store Connect Analytics.

I'm noticing a big change on the App Store algorithm...Mar 2026

Whenever a new benchmark becomes available there's a big shift in rankings. If your benchmark is in the top percentile, it goes up a lot. And vice-versa.

Mastermind, a dope growth hack, my new favourite productivity tool, and more | NR#24Jun 2023

Starting with your questions from last time

My secret ingredient for happiness and professional growthJun 2023

**It's not** taking cold plunges or waking up at 5 am daily.