👇 Always new actionable content about
- Habits, life hacks, tools, and soft skills;
- My journey growing Easy App Reports on a bootstrap;
- Strategies focused on organic growth, retention, and growth loops;
- Learnings on how to become an elite Growth and Marketing professional;
- Lifecycle Marketing, App Store Optimization (ASO), CRO, Analytics, Data Viz, and related topics.
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Previous editions
Mastermind, a dope growth hack, my new favourite productivity tool, and more | NR#24
Starting with your questions from last time In my previous newsletter, I talked about the "secret" weapon I've been using to improve my life continuously: a weekly Mastermind session with three very ...
My secret ingredient for happiness and professional growth
It's not taking cold plunges or waking up at 5 am daily. It's not drinking lots of water, exercising daily, or meditating. It's not spending more time with your family ...
The #1 capital sin that is costing your app so many downloads I can’t even count
This is one of the oldest rules in the ASO playbook since the App Store was launched. It's so simple, and everybody says they understand it, but it's 2023, and ...
3 Essential Layers of a CRM Integration, A New ASO Course, and more
The 3 essential layers of a Marketing CRM integration If you do CRM as part of your Marketing mix, you gotta know this one by heart. Many people have this ...
Offline Contextual Ads, A Shortcut to Measuring Engagement, and more
Taking contextual ads to the next level I recently stayed at Novotel, and I noticed these ads from Calm at the front desk and elevators: A few thoughts crossed my ...
Overcoming tracking limitations, Apple Search Ads, and more
Estimating campaign results without conversion tracking We’ve all been there. You’re running a campaign with a decent budget, but there’s no conversion tracking in place. Because of that, you can’t ...
Measuring Growth on SaaS; Exposing yourself to danger; and more
Commitment = Exposure In Steven Pressfield's book, "Put your ass where your heart wants to be," he defines commitment as exposing yourself. Funnily enough, sooner, on the same day, my ...
Decoding Lensa’s Growth Model; Using “show, don’t tell” for better reporting, and more
Using "show, don't tell" for better reporting. This has to be one of my favorite principles of all time because it's so versatile. Despite being useful when creating ads, writing ...
Becoming more analytical: In-App Subscriptions Edition | NR #15
Maybe you noticed I've been absent for the past couple of weeks. Sorry for that and thank you for sticking around. I'm a big advocate of consistency though so, naturally, I'm ...
Results and behind the scenes from a real App Store Optimization round
If you're new here, maybe you don't know that I bought an app a couple of months ago. Then I recorded myself creating its new text metadata (title, subtitle, keywords, promotional text, ...