What am I reading

Rest: Why You Get More Done When You Work Less: this was my bedside book while on vacation. The central idea is that instead of thinking of work and rest as opposites, we should use the two together to have not only more productive careers but healthier lives as well.

What I thought was really cool about this book is that it balances well the scientific studies that show the impact of rest on the mind and body, but it also brings examples from people like Charles Darwin, Winston Churchill, and others to show how even people who are known for their high productivity had very well established rest routines.

Share of Searches: Les Binet proposes a new method for measuring brand awareness using organic search volume as a reference. The coolest thing is to see that this can be used as a leading indicator of market share. It is very much worth watching.

ASO Updates for the iOS 16: Apple will introduce benchmark data for metrics like Retention Rate and Conversion Rate; in addition to having announced that its search algorithm will take into account the behavior of its users. It will be interesting to keep an eye out and see this being applied in practice